STRAUSS official partner of the ServiceTitan Elite Trades Championship Series
Los Angeles, CA – December 11, 2025 – Engelbert Strauss, or simply STRAUSS, has teamed up with the ServiceTitan Elite Trades Championship Series (SETCS) as their Official and Exclusive Work Apparel Partner.
During SETCS, top tradesmen and tradeswomen from across the United States go head-to-head throughout the year for a chance to compete on a national stage for the title of 2025 National Champion. The finals for the HVAC Professional Division, HVAC Apprentice Division, and Plumbing competitions will be taking over Friday nights this December on the CBS Sports Network and air at 8 PM ET on December 12, 19, and 26, respectively. The broadcasts will feature the top 10 HVAC technicians in each division and the top five plumbers as they battle through skills-based challenges. STRAUSS will be part of the action on air, outfitting each competitor (and the judges) with workwear that allows them to put their sole focus on getting the job done: securing a national title.
“For three generations, STRAUSS has believed in celebrating craftsmanship and taking pride in a job well done,” said Henning Strauss, CEO of STRAUSS. “The ServiceTitan Elite Trades Championship Series is a natural fit for us because it honors those exact values and the tradespeople who live them every day."
As a global workwear brand, STRAUSS believes the trades deserve direct investment, visibility, and respect. Reflecting its global mission to elevate the people whose skills build, maintain, and power everyday life, STRAUSS has outfitted Team Austria at EuroSkills, Europe’s largest vocational skills competition, since 2016. Bringing this same commitment to the U.S. as a partner of SETCS is a natural extension of its partnership philosophy and reinforces its appreciation of American craftsmanship and vocational excellence.
“We are excited to welcome STRAUSS as our newest partner of the ServiceTitan Elite Trades Championship Series. Their commitment to innovation, performance clothing and respect for the trades aligns perfectly with our mission to elevate and celebrate the industrial athletes who power our country everyday” said Scott Mendel, Senior Vice President and GM of the ServiceTitan Elite Trades Championship Series.
STRAUSS is honored to celebrate the skilled craftspeople and trade professionals who give their all to build our world—the same people who have trusted us to outfit them with reliable, durable, and functional performance workwear for more than 75 years.
For more information about ServiceTitan Elite Trades Championship Series, visit www.elitetrades.global. For more information about Strauss, visit www.strauss.com
About STRAUSS
Engelbert Strauss, or simply STRAUSS, is a global leader in workwear design and manufacturing. Founded in 1948, the family-owned company is overseen by brothers Henning and Steffen Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and roots – Strauss means ostrich in German. The Ostrich is trusted by tradespeople, builders, farmers, and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Now firmly established in the U.S., STRAUSS ships nationwide, operates a flagship store in Venice, California, and maintains a strong presence at trade shows across the country. For more, visit STRAUSS.com.
About ServiceTitan Elite Trades Championship Series
The ServiceTitan Elite Trades Championship Series (SETCS) was founded in 2016 with a clear mission: to raise awareness and support for the growing shortage of skilled trade workers across the nation. Over time, it has evolved into the premier championship platform dedicated to promoting the trades and celebrating the highly skilled professionals who have long been underappreciated. Through large-scale competitions, SETCS shines a spotlight on these individuals. Sponsored by ServiceTitan, the platform hosts national championships for both professionals and apprentices in the HVAC and plumbing industries. More information is available at elitetrades.global, and by following on LinkedIn and Facebook.
MEDIA CONTACTS:
Meghan Davis – Engelbert STRAUSS
Email: media@strauss.com
Kim Arnold - ServiceTitan Elite Trades Championship Series
Email: karnold@intersportnet.com