The German workwear leader will host a competition to award $5,000 to a local Los Angeles trades-based business
LOS ANGELES, CA (June 4, 2025) — Engelbert Strauss, the world-leading performance workwear brand trusted by tradespeople, is empowering local trades businesses in the Los Angeles community as Official Partner of LAFC.
In collaboration with LAFC, STRAUSS is launching the “STRAUSS Trades Business Booster Contest,” to celebrate and support local trades-based enterprises. One lucky business will be awarded a $5,000 cash boost as well as a once-in-a-lifetime VIP experience at LAFC’s match on July 19, 2025, at BMO Stadium.
“The business booster reflects STRAUSS’ ongoing commitment to skilled laborers and entrepreneurs who are the backbone of Los Angeles,” says STRAUSS CEO Henning Strauss. “As a family-owned company in the third generation that grew from a one-person operation to a global market leader, we are passionate about supporting small businesses and particularly the hard-working tradespeople of LA, our second home.”
Grand Prize Winner
The contest invites eligible small business owners to apply for the chance to win the grand prize, giving their operations a boost and spotlighting their success. In addition to the $5,000 cash prize, the winner will receive:
- 4 VIP match tickets to the July 19th match at BMO Stadium between LAFC vs. LA Galaxy
- Exclusive LAFC player meet & greet
- Moment of recognition at BMO Stadium at the match on July 19th
Runners-Up Prizes
Three runners-up will also receive perks, including:
- 4 VIP match tickets to the July 19th match at BMO Stadium between LAFC vs. LA Galaxy
- Exclusive LAFC player meet & greet
- Moment of recognition at BMO Stadium at the match on July 19th
- Business logo advertising at BMO Stadium for up to approximately 7 days
STRAUSS encourages small business owners to bring their creativity to their applications. The application deadline is June 30, 2025, after which a committee will select the finalists.
Visit https://us.strauss.com/pages/strauss-business-booster to submit your application and learn more about this exciting opportunity.
ABOUT ENGELBERT STRAUSS
Engelbert Strauss, or simply STRAUSS, is a third-generation family business based in Biebergemünd, Germany. Recognized for its iconic ostrich logo (Strauss means ostrich in German), the company is one of the world’s leading workwear manufacturers. STRAUSS pioneered the modern style of technical, functional, multi-pocket workwear now seen in workshops, job sites, and farms across Europe. After over a decade of shooting commercials in Los Angeles, STRAUSS officially entered the U.S. market in 2023. The brand now ships nationwide, with a flagship store in Venice, California, and a strong presence at trade shows across the country. For more, visit STRAUSS.com.
ABOUT Los Angeles Football Club
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions (2019, 2022) and 2024 U.S. Open Cup Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
MEDIA CONTACTS:
Meghan Davis – Engelbert Strauss
Email: media@strauss.com
Danny Sanchez, Vice President, Communications – LOS ANGELES FOOTBALL CLUB
Email: danny.sanchez@LAFC.com | Phone: 619.371.6228