The beers were flowing, the brats were sizzling, and the music blasting, as hundreds of guests were welcomed to our new digs on the corner of Main Street and San Juan Ave in Venice, California, where we threw a Germany-meets-West-Coast shindig to celebrate our official launch in the US. On tap was a blistering set by local metal band OTTTO. We had the Cali graffiti artist Muck Rock decorating tees. And, of course, a curated collection of our signature gear was an absolute hit.
