A field of cotton plants with fluffy white bolls stretches to the horizon at sunset, with sunlight streaming through trees in the background.

SUSTAINABILITY

Our mission for over 75 years

At Strauss, we assume responsibility not only for our economic actions but also for the health and welfare of our people and the environment. When we make decisions, we consider the social, ecological, and economic aspects equally.

Two men wearing black sweatshirts and tan pants walk outdoors on a ranch. One carries a bucket, and the other holds a saddle. They are smiling, surrounded by fences, trees, and a blurred horse in the background.

QUALITY AT EVERY STEP

For us, quality goes beyond performance and innovative design. It also means prioritizing safety, reducing our environmental impact, and supporting fair practices at every step, from product development and responsible sourcing through delivery. After all, the most sustainable product is often the one you don’t have to replace.

A man in work clothes and gloves holds a black hose in a cotton field near a green tractor. There is a Member of U.S. Cotton Trust Protocol logo in the top left corner.

SUPPORTING FARMERS TO MORE SUSTAINABLE PRACTICES

MEMBER OF THE U.S.COTTON TRUST PROTOCOL

At STRAUSS. we’re proud to be a member of the U.S. Cotton Trust Protocol, a program designed to set a new standard for sustainably grown cotton, from farms to fiber.

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Logo for the American Apparel & Footwear Association, with the organizations name in gray and blue capital letters on a white background.

AMERICAN APPAREL & FOOTWEAR ASSOCIATION

STRAUSS joined the AAFA in 2024 to support a collective voice for positive change in the apparel and footwear industry.

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A woman in a blue polo shirt smiles while sewing black fabric pieces with green logos at a workstation in a busy garment factory.

RESPONSIBLE PRODUCTION

We manufacture our products around the world. Depending on our product category and partner company specialization, our products could originate in Europe, Asia, Africa, or the Americas. We have a bond of trust based on years of collaboration with many of our production partners, and we take pride in supporting the long-term employment of thousands of people.


We carefully select our international partners and suppliers to ensure a pleasant and humane working environment at our production sites while also supporting environmental sustainability.

A world map highlighting select countries in darker shades, including the U.S., China, India, Russia, and Brazil, among others; most countries are shown in light gray. No labels or legends are visible.

TRUSTING PARTNERSHIPS

We manufacture our products in more than 25 countries across the globe—primarily in Asia, but also in Europe, America, Africa. Before selecting a partner, we check compliance with human rights and labor rights. We also take national studies into account and talk to stakeholders or other brand manufacturers to ensure all partners meet our strict standards. Only then do we analyze the opportunities and challenges associated with operating a production facility in a new country.

Green tea plants cover gently rolling hills, with tall, thin trees scattered throughout. The sky above is blue and partially cloudy, providing a bright and peaceful atmosphere in this lush landscape.

awareness in all company departments

ENVIRONMENT

As a family business, it’s particularly important that we leave future generations with the same living conditions and natural resources that are available to us today. This commitment to the environment is a continuous corporate responsibility. We’re always looking to promote new environmentally sustainable developments and ideas all along our value chain, from the careful selection of the raw materials to the virtual product manufacturing process through to logistics and the disposal of packaging. We take our environmental footprint seriously at every step.