Press Area

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STRAUSS & LAFC ANNOUNCE WINNERS OF TRADES BUSINESS BOOSTER CONTEST
Four small LA trades businesses recognized at LAFC match on July 19.
Engelbert Strauss Elevates Sustainable Sourcing Through U.S. Cotton Trust Protocol Membership
STRAUSS is the latest member to join the U.S. Cotton Trust Protocol.
STRAUSS and LAFC Power Local Los Angeles Trades with a Business Booster Contest
The German workwear leader will host a competition to award $5,000 to a local Los Angeles trades-based business
STRAUSS Named Official Workwear Partner of Paso Robles Wine Country
Brand also announced as Presenting Sponsor of Paso Wine Fest 2025 PASO ROBLES, CA (April 1, 2025) – The Paso Robles Wine Country Alliance (PRWCA) proudly announces a strategic partnership...
STRAUSS Begins Minor League Baseball Partnership as First Brand Partner on MiLB Helmets
The multi-year deal includes equipment for non-playing staff, helmet logo placement, and customized content on MiLB channels Minor League Baseball enters its first season with European workwear leader STRAUSS as...
German Workwear Leader STRAUSS Taps USA-Made 1620 WORKWEAR for Technical “Made in America” Capsule
(GRAND ISLAND, NE) March 5, 2025 – Today, German engineering meets “Made in The USA” innovation and reliability as workwear leaders STRAUSS and 1620 Workwear join forces for a technical...
Strauss hosts LAFC during european championships
STRAUSS is building a vast business network that is unrivaled in the workwear sector. German workwear leader Engelbert Strauss, also known as STRAUSS, is embracing its position as the global leader...
Strauss and the Mexican National Teams strike multi-year partnership in the U.S.
With this new partnership, the Major Workwear Player expands global soccer sponsorship portfolio NEW YORK (June 11, 2024) – The Federación Mexicana de Futbol (FMF) and Soccer United Marketing (SUM),...
Engelbert Strauss partners with hollywood’s Stuntmen’s Association
The collaboration’s co-branded apparel is built for Hollywood’s toughest and celebrates everyone working behind the scenes LOS ANGELES – Engelbert Strauss, Incorporated has joined forces with the Stuntmen’s Association of...
Engelbert Strauss announces partnership with Major League Soccer’s Los Angeles football club
German workwear leader Engelbert Strauss and LAFC team up for a club workwear partnership ahead of the 2024 MLS season, a move that reflects wider interest from major European brands...
Strauss la grand opening blog party
The beers were flowing, the brats were sizzling, and the music blasting, as hundreds of guests were welcomed to our new digs on the corner of Main Street and San...
Drone show at Santa Monica pier
On the evening of October 20th, STRAUSS LA will announce its arrival with a drone show (powered by Sky Elements) on the world-famous Santa Monica Pier. Strauss paints the invitation...
Strauss la opens in venice
Los Angeles – Engelbert Strauss, Inc. is opening a boutique shop – STRAUSS LA – in Venice, California on October 26th, 2023. Engelbert Strauss Inc., is opening a flagship store...