A retail display room showcasing outdoor and workwear apparel, featuring mannequins and a real person modeling tan and black utility gear, with red chairs in the foreground and racks of clothing in the background.

WHOLESALE & RETAIL PARTNERSHIPS

Built for real work and real projects.

STRAUSS delivers durable, technical, comfortable gear that moves on the job and on the weekend. With a cult-like following and a strong worldwide customer base, we help retailers and distributors build a category that sells through.

Why Partner with STRAUSS

  • Built to perform. Tough materials, smart pocketing, and all-day comfort—trusted by crews and weekend builders.
  • High value, low friction. Strong price-to-performance and straightforward onboarding so you can launch with ease.
  • Marketing assets provided upon request.
  • Channel fit. Great for consumer retailers, specialty workwear shops, PPE distributors, and uniform programs.
  • Easy to work with. We’ll guide assortment planning for your channel.

What Happens Next

  1. Submit the short application below.
  2. Our team will review it and get back to you promptly with next steps.
  3. If it’s a fit, we’ll discuss assortments and channel guidelines.

Get Started

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Want to start talking now?

Drop us an email at wholesale@strauss.com and get the conversation started. We’re here Monday through Friday and ready to help.