The workwear leader will host a competition to award $5,000 to a local Los Angeles trades-based business
Los Angeles, CA — World-leading workwear brand Engelbert Strauss Inc., also known as STRAUSS, is teaming up with LAFC once again to empower local trades businesses in the Los Angeles community with their 2nd annual trades content.
In collaboration with LAFC, STRAUSS is continuing its proud “STRAUSS Trades Business Booster Contest,” to celebrate and support local trades-based enterprises. One lucky business will be awarded a $5,000 cash boost as well as a once-in-a-lifetime VIP experience at LAFC’s match on March 7, 2026, at BMO Stadium.
“As a family-owned business in the third generation, we’re thrilled to support small businesses and the professional tradespeople of Los Angeles in a meaningful way,” says STRAUSS CEO Henning Strauss. “This initiative reflects our ongoing passion and celebration of the skilled laborers and entrepreneurs who are the backbone of the city.”
Last year, ESB Plumbing, a family-owned plumbing operation from South Los Angeles was announced as the grand prize winner. They started doing business in 1987, honoring the legacy of owner Eldrick Bone’s father who inspired him to pursue a career in plumbing.
Owner Eldrick Bone shared that the prize was a much-needed lifeline for his business. With it, he was able to take on a new technician and purchase much needed equipment. He credits the Strauss business booster with helping him achieve record-level success this past year.
He states: “Strauss calls it a business booster and it absolutely did just that. Thank you!”
By supporting hardworking professionals like Eldrick and his team, Strauss is proud to play a small part in the ongoing success stories that keep Los Angeles moving forward.
Grand Prize Winner
The contest invites eligible small business owners to apply for the chance to win the grand prize, giving their operations a boost and spotlighting their success. In addition to the $5,000 cash prize, the winner will receive:
- 4 tickets to our VIP suite to the LAFC v Dallas match on March 7, 2026
- LAFC player meet and greet
- Moment of recognition at BMO Stadium at the LAFC v Dallas match on March 7, 2026, subject to availability
Runners-Up Prizes
Three runners-up will also receive perks, including:
- 4 tickets to our VIP suite to the LAFC v Dallas match on March 7, 2026
- LAFC player meet and greet
- Moment of recognition at BMO Stadium at the LAFC v Dallas match on March,7 2026, subject to availability
- Business logo advertising at BMO Stadium for up to approximately 7 days (1 week)
STRAUSS encourages small business owners to bring their creativity to their applications. The application deadline is 12:00 a.m. PDT on February 26, 2026, after which a committee will select the finalists.
The STRAUSS Trades Business Booster Contest launched on February 4, 2026, and is open to California-based trades businesses within 75 miles of BMO Stadium.
Visit https://us.strauss.com/pages/strauss-business-booster to submit your application and learn more.
About STRAUSS
Engelbert Strauss, or simply STRAUSS, is a global leader in workwear design and manufacturing. Founded in 1948, the family-owned company is overseen by brothers Henning and Steffen Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and roots — Strauss means ostrich in German. The ostrich is trusted by tradespeople, builders, farmers, and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Now firmly established in the U.S., STRAUSS ships nationwide, operates a flagship store in Venice, California, maintains a strong presence at trade shows across the country, and is setting up a new headquarters in Columbus, Ohio. For more, visit STRAUSS.com
About Los Angeles Football Club
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions (2019, 2022) and 2024 U.S. Open Cup Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
MEDIA CONTACTS:
Meghan Davis – Engelbert STRAUSS
Email: media@strauss.com
Danny Sanchez, Vice President, Communications – Los Angeles Football Club
Email: danny.sanchez@LAFC.com