Engelbert Strauss Inc., also known as STRAUSS, has proudly been selected as the winner of a 2025 BOA® Pioneer Award. Presented every two years to BOA®’s most innovative partners integrating the BOA® Fit System in their products, this honor spotlighted the workwear giant for its disruptive, future-oriented design thinking and perseverance as a leader in this category.
“Work and innovation have always shaped who we are. This award recognizes our belief that footwear should anticipate the future, while honoring the realities workers face on the job,” says CEO Henning Strauss. “We design our safety shoes and boots not just for today’s work but for tomorrow’s worker, and every step of the way, we are thinking about how we can make our gear safer, smarter, and more sustainable. At STRAUSS, we first introduced the BOA® Fit System into our work shoes in 2013, and it remains essential to our ongoing pursuit of raising the bar for safety and performance.”
STRAUSS was heralded alongside mountain biker Nina Hoffmann of Fox Racing and snowboarder Sage Kotsenburg of K2 for their trailblazing efforts in their respective sports.
“Henning is a pioneer in the global workwear industry and has built STRAUSS into an aspirational premium brand and company,” says BOA® CEO Shawn Neville. “This recognition as a pioneering partner with BOA® is a reflection of our respect and appreciation for STRAUSS’ market leadership and our partnership together.”
Henning Strauss was present to receive the honor at the official awards ceremony at BOA® headquarters in Denver, Colorado.
“Henning and his team have been strong partners with BOA® over the years, together delivering superior fit and performance on millions of pairs of premium workwear footwear integrating the BOA® Fit System,” adds Alois Badegruber, BOA® EMEA General Manager. “The BOA® team is very proud to partner with Strauss and looks forward to many more years of pioneering together.”
With BOA®, STRAUSS will continue to push the boundaries of the footwear industry, and CEO Henning Strauss is already working with the BOA® Performance Fit Lab to create a new industry-standard in work shoes.
STRAUSS CEO Henning STRAUSS with BOA® founder Gary Hammerslag and CEO Shawn Neville.
About STRAUSS
Engelbert Strauss, or simply STRAUSS, is a global leader in workwear design and manufacturing. Founded in 1948, the family-owned company is overseen by brothers Henning and Steffen Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and roots — Strauss means ostrich in German. The ostrich is trusted by tradespeople, builders, farmers, and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Now firmly established in the U.S., STRAUSS ships nationwide, operates a flagship store in Venice, California, maintains a strong presence at trade shows across the country, and is setting up a new headquarters in Columbus, Ohio. For more, visit STRAUSS.com