(GRAND ISLAND, NE) March 5, 2025 – Today, German engineering meets “Made in The USA” innovation and reliability as workwear leaders STRAUSS and 1620 Workwear join forces for a technical work pant collaboration that bridges the Atlantic, available beginning March 6 exclusively in the United States from www.STRAUSS.com.
First shown in September 2024 during Nebraska’s popular Husker Harvest Days farm show, the STRAUSS x 1620 Workwear collaboration intertwines STRAUSS’ proven workwear design language with 1620’s best-in-class fabric innovation and expertise.
The collection features two highly technical iterations of the iconic American utility pant, including a knee-pad compatible version alongside a more-traditional design. Each piece is built with 1620’s new lightweight Stretch NYCO twill, the latest iteration of its proprietary USA-made NYCO blend, delivering a highly technical and durable homegrown product that’s Guaranteed for Life.
Product imagery and content highlighting the collection can be found HERE.
Though a newcomer to the American market, STRAUSS understands the emphasis that American workers place on USA-made products, and the German brand has found the perfect partner to collaborate with on a line of American-made workwear.
“1620 is as authentic as they come, with fabrics made from material grown and woven in the US and products specifically designed to honor Americans who appreciate a job well done,” commented STRAUSS CEO Henning Strauss.
For the two brands, this collaboration has been a long time in the making.
“Ted, Josh, and I are old friends,” explained Strauss, speaking of his counterparts at 1620, the brand’s co-founders, Ted De Innocentis and Josh Walker. “For years, we’ve been exchanging thoughts and philosophies on products, styling, and the future of workwear. With this collection, together, we’re trying to develop the next generation of performance workwear. And I think we’ve accomplished it.”
STRAUSS and 1620 Workwear hope this will be the first step in a long relationship that continues to push the boundaries of workwear innovation in America and all over the world.
The STRAUSS x 1620 Workwear collaboration is available beginning March 6 exclusively from www.STRAUSS.com.
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MEDIA CONTACTS
STRAUSS: Tommy Burson, media@stauss.com
1620 Workwear: Jason Silva, jason@1620usa.com
ABOUT STRAUSS
STRAUSS is a third-generation family business located in Biebergemünd, Germany. Known in Europe and beyond for its iconic ostrich logo (Strauss means ostrich in German), the company is one of the world’s leading workwear manufacturers. The company pioneered the style of technical, functional, multi-pocket workwear that is now widespread in workshops, at construction sites, and on farms across Europe. After shooting commercials in Los Angeles for more than a decade, STRAUSS entered the US market in 2023. The brand now ships its workwear, work equipment, and safety gear nationwide. The brand showcases its newest styles and bestsellers in its flagship store in Venice, California and at trade shows around the country. For more information about STRAUSS products visit www.STRAUSS.com.
ABOUT 1620 Workwear
Massachusetts-based 1620 Workwear was created to make the best workwear in the category and to give hard-working, skilled laborers the product they need and deserve. For years, 1620 co-founders Ted De Innocentis and Josh Walker watched their families and friends working in outdated, cotton canvas gear that didn’t fit and functioned poorly on the job - cheap products that actually caused fatigue and made their lives and jobs harder. By building a new supply chain, developing best-in-class proprietary fabrics and patterns, and making all of its products in the USA, 1620 has been reinventing workwear since its founding in 2016-17. Today, the brand sources, cuts, and sews every stitch in America, leveraging technical fabrics normally reserved for pro athletes and the military, as well as proprietary form factors optimized for human biomechanics and an intimate knowledge of what it takes to succeed on the job site. This is the highest quality workwear for the highest quality work, and every single piece is Guaranteed for Life. Learn more at 1620usa.com and connect with the brand on Facebook and Instagram (@1620usa).