Made for the trades, not the trendsetters. Power Denim is tough, lightweight, and made to move with you. Reinforced with military-grade Dyneema®—15x stronger than steel—these jeans take hits without giving out. And with our utility pocket system, your tools stay close, so you’re always ready.
These aren’t just jeans. This is Power Denim.
What makes them so tough?

Superior Strength
Reinforced with ultra-durable, best-in-class Dyneema® fibers that are proven to be 15x stronger than steel.

Utility-first pocket design
Our unique pocket system ensures your most important gear is always exactly where you need it most — without any bulk.

Extra Stretch
Our FlexBelt® waistband and performance stretch fabrics eliminate tugging and pulling, so you can work in perfect comfort.

Colors covered
Our new jeans come in two versatile washes, built to pair with anything in your workday rotation.

