STRAUSS x EURO 2024
Official workwear partner of the UEFA EURO 2024 Championships
“The UEFA European Football Championship makes the hearts of football fans beat faster worldwide,” says Strauss Brand Director and CEO, Henning Strauss. “STRAUSS is the workwear partner of the tournament – of those working behind-the-scenes to deliver this global football festival.”
The STRAUSS x EURO 2024 partnership goes beyond The Beautiful Game. It’s about celebrating the unseen crewmembers. It’s for the 612 ball kids keeping the game moving from the sidelines. It’s about honoring the hard workers and their long hours building the year’s soccer spectacle. STRAUSS is here to champion the workers, wherever they are, on and off the pitch.
HOW CHAMPIONS WORK
