“Liverpool FC is one of the biggest names in sports with the fan base to match,” says STRAUSS CEO Henning Strauss. “This LFC deal moves STRAUSS into the Premier League and underscores our global ambition. Over the coming years, we will continue building our portfolio of partnerships across the globe with organizations that, like LFC, share an emotional connection to the hard-working people who make up STRAUSS’ customer base. We couldn’t be happier.”

– Henning Strauss