STRAUSS X CMA

BUILT FOR THE BIGGEST STAGES

STRAUSS is teaming up with Nashville’s biggest player in country music, the Country Music Association. From the biggest stages in music to the best-selling performers, designers, artists, and crews behind the scenes, STRAUSS is honoring and uniting every facet that goes into making country music what it is today and celebrating every hard worker making it happen.

A smiling man stands on a city street holding a red and white box. Neon signs and storefronts line the busy sidewalk behind him.

“The STRAUSS ostrich has landed in Nashville, and we found a real bird of a feather in the Country Music Association”  

“Like Country Music, our workwear is rooted in tradition, and it’s tuned to work. And like the Country Music industry, we’re not afraid to explore a new crossover. From our perspective, it’s a perfect partnership. The pillars that make Country Music great—community, respecting tradition while innovating, family–are things that make STRAUSS great as well.” 

– Henning Strauss, CEO

A woman with short blonde hair, wearing a light gray blazer, dark top, and a chunky necklace, smiles while standing in front of a solid blue background.

“To be an official partner of the Country Music Association means you have to have an understanding of the values that make Country Music the cultural institution it has become. More than anything, those are family values”  

“And as a family company, STRAUSS is really a symbol for those same values. We’re thrilled to have STRAUSS as part of the Country Music family.” 

– Sarah Trahern, CEO CMA

A metal stool sits on a rug in front of large speakers, surrounded by equipment cases and a rack of black jackets, in a backstage or studio setting with dark curtains.

WORKING HANDS

In each of these partnerships, STRAUSS proudly stands behind the hardworking people who make country music happen. At the CMA Touring Awards, CMA Awards, and CMA Fest, we support all the crews and performers by providing them with the durable gear they need to put on a spectacular show. Alongside the Ryman Auditorium and Hatch Show Print, we’ve created an exclusive collection of gloves and tees for those that keep the shows running.