Exclusive workwear sponsor

STRAUSS X CMA Fest

Official Workwear Partner of 2026 CMA Fest presented by SoFi

a woman raising her hands, dancing to the music
CMA Fest logo

It is the flagship festival in country music. CMA Fest brings together artists and fans from around the world for four days of live performances and unforgettable moments to celebrate the biggest stars in the industry, and STRAUSS is joining the party. We’re providing the heavy-lifting festival crews who put on the event with our signature high-performance workwear, so they can build the sets, set the stages, and put on a boot-kickin’ live show. 

two men unloading a truck

Setting the Stage

CMA Fest may showcase some of the biggest names in country music, but it takes more than a performer to make a great live show. As the Exclusive Workwear Sponsor of the 2026 CMA Fest, STRAUSS is supporting the crews who tirelessly work behind the scenes to build, rig, and run one of the biggest shows in country music by providing the durable, comfortable gear they need to handle the long hours and heavy-lifting it takes to put on a one-of-a-kind performance. 

two pair of the Doonan High Saftey Toe Work Boot

TUNED TO WORK

Long days get a bit easier when you tune your work to country music and STRAUSS. The country rhythms set your pace, the gritty lyrics fuel your focus, the storytelling lets the hours pass by and STRAUSS gear helps you stay grounded and perform when the going gets tough.

Gear tuned to work

Doonan High Saftey Toe Work Boot in brown Doonan High Saftey Toe Work Boot in brown Doonan High Saftey Toe Work Boot in black

Doonan High Safety Toe Work Boot

A Western tradition meets precision engineering
$209.00

2 colors available
New
Stretch Ripstop Cargo Work Pants e.s.t:aktik in black Stretch Ripstop Cargo Work Pants e.s.t:aktik in neroblue Stretch Ripstop Cargo Work Pants e.s.t:aktik in black Stretch Ripstop Cargo Work Pants e.s.t:aktik in desertbrown Stretch Ripstop Cargo Work Pants e.s.t:aktik in carbongrey

Stretch Ripstop Cargo Work Pants e.s.t:aktik

$99.00

4 colors available
Winter Favorite
Flannel Work Shirt e.s.iconic Flannel Work Shirt e.s.iconic Flannel Work Shirt e.s.iconic

Flannel Work Shirt e.s.iconic

Tough US cotton with snap closures
$59.00

2 colors available
New
Carbon Grey Stretch Ripstop Cargo Work Bib Overalls e.s.t:aktik

Stretch Ripstop Cargo Work Bib Overall e.s.t:aktik

$109.00

3 colors available
New
Enhanced Functional T-Shirt e.s.t:aktik in neon yellow/black Enhanced Functional T-Shirt e.s.t:aktik in neon yellow/black Enhanced Functional T-Shirt e.s.t:aktik in neon orange/black

Enhanced Visibility Functional T-Shirt e.s.t:aktik

$34.00

2 colors available
Y-Back Suspenders e.s.t:aktik
in black Y-Back Suspenders e.s.t:aktik
in black

Y-Back Suspenders e.s.t:aktik

$20.00

1 color available
New
Enhanced Functional Long Sleeve e.s.t:aktik in neon orange/black Enhanced Functional Long Sleeve e.s.t:aktik in neon orange/black Enhanced Functional Long Sleeve e.s.t:aktik in neon yellow/black

Enhanced Visibility Functional Long Sleeve e.s.t:aktik

$39.00

2 colors available
New
Ripstop Cargo Work Shorts e.s.t:aktik
in black Ripstop Cargo Work Shorts e.s.t:aktik
in desertbrown Ripstop Cargo Work Shorts e.s.t:aktik
in carbongrey Ripstop Cargo Work Shorts e.s.t:aktik
in neroblue Ripstop Cargo Work Shorts e.s.t:aktik
in black

Stretch Ripstop Cargo Work Shorts e.s.t:aktik

$84.00

4 colors available
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