A crowd enjoys a nighttime stadium concert. In the foreground, a person stands with arms raised, surrounded by others. Bright lights illuminate the stage and thousands of fans fill the seats.

Exclusive workwear sponsor

STRAUSS X CMA FEST

Official Workwear Partner of 2026 CMA Fest presented by SoFi
CMA Fest logo in bright colors. Text: CMA Fest presented by SoFi, June 4-7 2026, Nashville..

It is the flagship festival in country music. CMA Fest brings together artists and fans from around the world for four days of live performances and unforgettable moments to celebrate the biggest stars in the industry, and STRAUSS is joining the party. We’re providing the heavy-lifting festival crews who put on the event with our signature high-performance workwear, so they can build the sets, set the stages, and put on a boot-kickin’ live show.

Two workers wearing dark uniforms unload metal pipes from a truck loading bay. One stands on the ground, the other on the truck, both working together and wearing gloves. Industrial equipment is visible in the truck.

SETTING THE STAGE

CMA Fest may showcase some of the biggest names in country music, but it takes more than a performer to make a great live show. As the Exclusive Workwear Sponsor of the 2026 CMA Fest, STRAUSS is supporting the crews who tirelessly work behind the scenes to build, rig, and run one of the biggest shows in country music by providing the durable, comfortable gear they need to handle the long hours and heavy-lifting it takes to put on a one-of-a-kind performance.

Two pairs of cowboy boots, one brown and one black, are displayed on a stage with bright lights. In the blurred background, a large crowd is gathered at an outdoor event or concert.

TUNED TO WORK

Long days get a bit easier when you tune your work to country music and STRAUSS. The country rhythms set your pace, the gritty lyrics fuel your focus, the storytelling lets the hours pass by and STRAUSS gear helps you stay grounded and perform when the going gets tough.
GEAR TUNED TO WORK
STRAUSS Doonan 12-inch Composite Toe Work Boot in Brown, side profile view STRAUSS Doonan 12-inch Composite Toe Work Boot in Brown, front three-quarter view
New
ColorBrown

Doonan 12" Comp Toe Work Boot

Regular price $210.00
STRAUSS Stretch Ripstop Cargo Work Pants e.s.taktik in black, front view Stretch Ripstop Cargo Work Pants e.s.taktik in black worn by a model, front view
New
ColorBlack
1 more color available

Stretch Ripstop Cargo Work Pants e.s.t:aktik

Regular price $100.00
STRAUSS e.s.iconic Flannel Work Shirt in dolphin gray and carbon gray on a plain product background A model wears the STRAUSS e.s.iconic Flannel Work Shirt in dolphin gray and carbon gray over a T-shirt with work pants and work boots in a studio product scene
Fall Favorite
colorDolphin Grey / Carbon Grey

Flannel Work Shirt e.s.iconic

Regular price $70.00
STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik in carbon gray, front view carbon gray STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik worn by a model, front view
New
ColorCarbon Grey
Regular price $120.00
STRAUSS Enhanced Visibility Performance T-Shirt e.s.t:aktik in neon yellow and black on a plain product background A model wears the STRAUSS Enhanced Visibility Performance T-Shirt e.s.t:aktik in neon yellow and black with black work pants in a high-visibility workwear outfit in a studio product scene
New
ColorNeon Yellow / Black

Enhanced Visibility Functional T-Shirt e.s.t:aktik

Regular price $35.00
Black STRAUSS e.s.taktik Y-back suspenders with adjustable straps and metal clips. A worker wears black STRAUSS e.s.taktik Y-back suspenders over a work shirt with utility pants.
New
colorBlack
Regular price $25.00
STRAUSS Enhanced Visibility Performance Long Sleeve Shirt e.s.t:aktik in neon orange and black on a plain product background A model wears the STRAUSS Enhanced Visibility Performance Long Sleeve Shirt e.s.t:aktik in neon orange and black with black work pants in a high-visibility workwear outfit in a studio product scene
New
ColorNeon Orange / Black

Enhanced Visibility Functional Long Sleeve e.s.t:aktik

Regular price $40.00
Engelbert Strauss e.s. taktik stretch ripstop cargo work shorts in black, shown as a clean front product image highlighting the above-knee workwear cut, waistband, and functional pocket placement. Model wearing Engelbert Strauss e.s. taktik stretch ripstop cargo work shorts in black, showing the fit, length, waistband, and front pocket layout of the durable stretch ripstop cargo work shorts with utility pockets.
New
ColorBlack
1 more color available

Stretch Ripstop Cargo Work Shorts e.s.t:aktik

Regular price $80.00
STRAUSS Short Sleeve Work Shirt e.s.iconic in nero blue on a plain product background A model wears the STRAUSS Short Sleeve Work Shirt e.s.iconic in nero blue with work pants in a studio product scene
colorNero Blue

Short Sleeve Work Shirt e.s.iconic

Regular price $45.00
STRAUSS Performance Long Sleeve Shirt in royal blue on a plain product background A model wears the STRAUSS Performance Long Sleeve Shirt in royal blue in a studio product scene
colorRoyal Blue
3 more colors available 2 more colors available

Performance Long Sleeve Shirt

Regular price $30.00
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A man stands on a brightly lit city street at night, smiling and holding a red box with a white logo. He wears a dark jacket with CMA on the chest. Neon signs and blurred car lights fill the background.
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A smiling person in a colorful shirt and brown pants sits on a wooden bench in an empty theater, holding a red box with a white muscle arm graphic, with stained glass windows in the background.
Logo lockup of Ryman auditorium and STRAUSS with subtitle Official Workwear Partner

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