Kieth Urban stands at a podium on the stage of the CMA Touring Awards, presented by STRAUSS

OFFICIAL PARTNERS

STRAUSS X CMA TOURING AWARDS

The official partner of the CMA Touring Awards
Black and white badge logo reading CMA Touring Awards with Celebrating 20 years at the top and presented by Strauss with a rooster icon below.

"A tour is more than a job-it's a family built on trust, hard work, and shared purpose." 

"We see that same bond in the communities we engineer our workwear for every day. By supporting the CMA Touring Awards, we're saying thank you to the people behind the scenes who give everything they have to make live music possible."

– Henning Strauss, CEO

Two men are unloading black equipment cases from a truck. One wears a white shirt, the other grey overalls. They stand on a loading dock, working together, with a bright outdoor background visible.

HONORING THE CREW

Behind every great show is a hard working crew making it all happen. Planners, riggers, technicians, drivers, and builders transform wild ideas into memorable moments. At STRAUSS, we support these working hands with the durable, high-performance gear they need for the tough, fast-paced life behind the scenes. Whether the public sees you or not, you deserve workwear that helps you get the job done and done right.

A man in a black t-shirt and beige pants stands smiling with one hand in his pocket. He is indoors, surrounded by large speakers and cases labeled STRAUSS..

BACKSTAGE PERFORMANCE

As the presenting sponsor of the CMA Touring Awards, STRAUSS is outfitting the hard working staff, crews, and technicians behind each show with the technical workwear they need to keep the event running smoothly.
A man in a neon yellow shirt and black overalls stands outdoors next to metal equipment, wearing work gloves and looking sideways on a sunny day.
Black STRAUSS assembly protection gloves with textured palms, fitted cuffs, and reinforced work grip. A worker wears black STRAUSS assembly protection gloves while gripping a hand tool at a workbench.
ColorBlack

Assembly Protection Gloves

Regular price $50.00
STRAUSS Stretch Ripstop Cargo Work Pants e.s.taktik in carbon gray, front view Stretch Ripstop Cargo Work Pants e.s.taktik in carbon gray worn by a model, front view
New
ColorCarbon Grey
1 more color available

Stretch Ripstop Cargo Work Pants e.s.t:aktik

Regular price $100.00
STRAUSS Harlem Composite Toe Work Shoe in Black, side profile view STRAUSS Harlem Composite Toe Work Shoe in Black, front three-quarter view
ColorBlack
1 more color available

Harlem Comp Toe Work Shoe

Regular price $100.00
STRAUSS Enhanced Visibility Performance Long Sleeve Shirt e.s.t:aktik in neon yellow and black on a plain product background A model wears the STRAUSS Enhanced Visibility Performance Long Sleeve Shirt e.s.t:aktik in neon yellow and black with black work pants in a high-visibility workwear outfit in a studio product scene
New
ColorNeon Yellow / Black

Enhanced Visibility Functional Long Sleeve e.s.t:aktik

Regular price $40.00
STRAUSS Cargo Work Pants e.s.motion 2020 in black/platinum, front view Cargo Work Pants e.s.motion 2020 in black/platinum worn by a model, front view
Top Seller
ColorBlack / Platinum
1 more color available

Cargo Work Pants e.s.motion 2020

Regular price $110.00
STRAUSS Doonan 12-inch Composite Toe Work Boot in Brown, side profile view STRAUSS Doonan 12-inch Composite Toe Work Boot in Brown, front three-quarter view
New
ColorBrown

Doonan 12" Comp Toe Work Boot

Regular price $210.00
STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik in carbon gray, front view carbon gray STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik worn by a model, front view
New
ColorCarbon Grey
Regular price $120.00
STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik in black, front view STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik in carbon gray, front view
New
ColorBlack
Regular price $120.00
STRAUSS Enhanced Visibility Performance T-Shirt e.s.t:aktik in neon orange and black on a plain product background A model wears the STRAUSS Enhanced Visibility Performance T-Shirt e.s.t:aktik in neon orange and black with black work pants in a high-visibility workwear outfit in a studio product scene
New
ColorNeon Orange / Black

Enhanced Visibility Functional T-Shirt e.s.t:aktik

Regular price $35.00
STRAUSS Murcia 6-inch Steel Toe Work Boot in Carbon gray and Black, side profile view STRAUSS Murcia 6-inch Steel Toe Work Boot in Carbon gray and Black, front three-quarter view
ColorCarbon Grey / Black
2 more colors available 1 more color available

Murcia 6" Steel Toe Work Boot

Regular price $200.00
Black STRAUSS e.s.tool concept belt with buckle closure and attachment points for work accessories. A worker wears a black STRAUSS e.s.tool concept belt with work pants and modular tool accessories.
ColorBlack

Belt e.s. tool concept

Regular price $40.00
STRAUSS Cargo Work Pants e.s.motion ten in oxid black, front view Cargo Work Pants e.s.motion ten in oxid black worn by a model, front view
Fall Favorite
ColorOxid Black
2 more colors available 1 more color available

Cargo Work Pants e.s.motion ten

Regular price $110.00
Shop all

EXPLORE OUR PARTNERSHIPS

A man stands on a brightly lit city street at night, smiling and holding a red box with a white logo. He wears a dark jacket with CMA on the chest. Neon signs and blurred car lights fill the background.
CMA | STRAUSS

STRAUSS X CMA

Built for the biggest stages

A crowd at a stadium concert at night, with a person in the foreground raising their arms in excitement as lights and people fill the venue.
CMA Fest Logo

STRAUSS X CMA FEST

A man and woman dressed formally smile while being interviewed with a microphone at an awards event with a 59th sign in the background.
CMA | STRAUSS

STRAUSS X CMA AWARDS

A smiling person in a colorful shirt and brown pants sits on a wooden bench in an empty theater, holding a red box with a white muscle arm graphic, with stained glass windows in the background.
Logo lockup of Ryman auditorium and STRAUSS with subtitle Official Workwear Partner

STRAUSS X RYMAN AUDITORIUM
View more