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Official Partners

STRAUSS X CMA TOURING AWARDS

The official partner of the CMA Touring Awards

Henning Strauss standing in a room with musical equipment and Strauss branding.

"A tour is more than a job-it's a family built on trust, hard work, and shared purpose." 


"We see that same bond in the communities we engineer our workwear for every day. By supporting the CMA Touring Awards, we're saying thank you to the people behind the scenes who give everything they have to make live music possible."

– Henning Strauss, CEO

Two men moving a stack of black flight cases in front of a bus.

Honoring the Crew

Behind every great show is a hard working crew making it all happen. Planners, riggers, technicians, drivers, and builders transform wild ideas into memorable moments. At STRAUSS, we support these working hands with the durable, high-performance gear they need for the tough, fast-paced life behind the scenes. Whether the public sees you or not, you deserve workwear that helps you get the job done and done right.

Henning Strauss standing in front of audio equipment with 'Strauss' branding

Backstage Performance

As the presenting sponsor of the CMA Touring Awards, STRAUSS is outfitting the hard working staff, crews, and technicians behind each show with the technical workwear they need to keep the event running smoothly.