MLB x STRAUSS
GEAR UP. GO YARD.
The Ostrich has hit a walk-off. STRAUSS is now the Official Workwear Partner of Major League Baseball. The home-run deal will see STRAUSS on MLB batting helmets as the first-ever helmet sponsor for the league’s postseason play. The partnership extends beyond MLB and into Minor League Baseball, where fans will also see STRAUSS at games and helmets throughout the 2025 season.
"Whether on the field or in the field, your gear is a source of pride. We know that fans of America’s pastime are loyal, dedicated, and value a job well done—just like the STRAUSS fans around the world who love our family’s iconic ostrich. We are proud to be the first brand featured on MLB batting helmets in the US. We are excited to join the baseball tradition and help the American pastime grow, back home in Europe.”
— STRAUSS CEO Henning Strauss.
From East Coast to West, through the prairies and all across the US,
millions upon millions of Americans will be introduced to STRAUSS’ iconic
workwear through the American pastime.
Batter up!