STRAUSS X PASO ROBLES WINE COUNTRY

The Official Workwear Partner of Paso Robles Wine Country Alliance
Logo for Paso Robles Wine Country with a vine-wrapped bottle, next to a red square featuring a stylized white ostrich and the word STRAUSS below it.

As Official Workwear Partner of Paso Robles Wine Country and Presenting Sponsor of Paso Wine Fest, STRAUSS brings its durable, high-performance workwear to the heart of California's Central Coast wine country. The partnership celebrates the hands-on craft of vineyard crews, cellar teams, and winemakers. Their passion and precision mirrors STRAUSS’ own approach to creating high-quality products—it’s not about being the biggest, but about striving to be the best.

Seven people, including two children, smile and pose on and around a small trailer attached to a tractor in a vineyard, with rows of grapevines and forested hills in the background.

A FAMILY BUSINESS

This partnership celebrates more than just the craft behind world-class wines. It’s also a celebration of family. In the same way STRAUSS has been manufacturing premium workwear for three generations, winemaking across Paso Robles is still largely a family tradition. Together, we’re rooted in the same values, trust, and community as we work to shape the future.

A person wearing blue gardening gloves uses pruning shears to trim grape vines. Green leaves and dark grapes surround the hand.

BUILT TO WEATHER THE VINES

Cold mornings. Long days on rough, muddy ground in the sweltering heat. Working in the vineyards is dirty and demanding. STRAUSS workwear is the perfect pairing. Our gear is built with technical, performance fabrics and smart, functional details that can withstand the rugged conditions in the vines, keeping you safe, protected, and comfortable—no matter the weather. That way, you can prune and harvest without worrying about your clothing.

Six people pose smiling with wine glasses in front of large barrels spelling PASO WINE. They wear casual clothes and hats, with flowers and a wooden fence in the background.

PASO WINE FEST

As a proud presenting sponsor of Paso Wine Fest, STRAUSS is right where it belongs: in action. During the multi-day celebration, the event crews and Paso Robles team will be outfitted in our gear, putting it to the ultimate test. The highlight of the event occurs on Saturday, May 16, 2026 which is the Grand Tasting, featuring over 100 wineries, great food, craft spirits, and a host of special surprises from our team at the STRAUSS Stage.

A man in a black jacket and tan pants walks between vineyard rows with two dogs on a dirt path. The sky is clear and trees are visible in the background.
STRAUSS Woodford 6-inch Composite Toe Chelsea Boot in Carob brown, side profile view STRAUSS Woodford 6-inch Composite Toe Chelsea Boot in Carob brown, front three-quarter view
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STRAUSS e.s.iconic Flannel Work Shirt in dolphin gray and carbon gray on a plain product background A model wears the STRAUSS e.s.iconic Flannel Work Shirt in dolphin gray and carbon gray over a T-shirt with work pants and work boots in a studio product scene
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STRAUSS Twill Cargo Work Pants e.s.e:pic in almond brown, front view Twill Cargo Work Pants e.s.e:pic in almond brown worn by a model, front view
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Black and blue melange STRAUSS comfort skin A2 PU cut protection gloves with textured palms, fitted cuffs, and reinforced work grip. A worker wears black and blue melange STRAUSS comfort skin A2 PU cut protection gloves while gripping a hand tool at a workbench.
ColorBlack / Blue Melange

PU Cut Protection Gloves with Comfort Skin (Cut A2)

Regular price $7.00
STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik in desert brown, front view desert brown STRAUSS Stretch Ripstop Cargo Work Bib Overall e.s.taktik worn by a model, front view
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STRAUSS e.s.taktik Stretch Ripstop Long Sleeve Work Shirt in nero blue on a plain product background A model wears the STRAUSS e.s.taktik Stretch Ripstop Long Sleeve Work Shirt in nero blue open over a T-shirt with work pants and work boots in a studio product scene
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ColorNero Blue
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STRAUSS e.s.e:pic artwork crew neck sweatshirt in almond brown, front view STRAUSS e.s.e:pic artwork crew neck sweatshirt in almond brown, worn by model, front view
ColorAlmond Brown

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Black STRAUSS e.s.concrete cap with a curved brim. Black STRAUSS e.s.concrete cap showing fabric, brim shape, and logo detail.
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Regular price $20.00
STRAUSS e.s.taktik Stretch Ripstop Short Sleeve Work Shirt in desert brown on a plain product background A model wears the STRAUSS e.s.taktik Stretch Ripstop Short Sleeve Work Shirt in desert brown open over a T-shirt with work pants and work boots in a studio product scene
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Gray melange STRAUSS A3 PU cut protection gloves with textured palms, fitted cuffs, and reinforced work grip. A worker wears gray melange STRAUSS A3 PU cut protection gloves while gripping a hand tool at a workbench.
ColorGrey / Grey Melange

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STRAUSS e.s.iconic Flannel Work Shirt in oxid red and carbon gray on a plain product background A model wears the STRAUSS e.s.iconic Flannel Work Shirt in oxid red and carbon gray over a T-shirt with work pants and work boots in a studio product scene
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STRAUSS e.s.iconic Flannel Work Shirt in oxid red and carbon gray on a plain product background STRAUSS e.s.iconic Flannel Work Shirt in dolphin gray and carbon gray on a plain product background
colorOxid Red / Carbon Grey

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