Official Workwear Partner

STRAUSS X PASO robles wine country

The Official Workwear Partner of Paso Robles Wine Country Alliance

As Official Workwear Partner of Paso Robles Wine Country and Presenting Sponsor of Paso Wine Fest, STRAUSS brings its durable, high-performance workwear to the heart of California's Central Coast wine country. The partnership celebrates the hands-on craft of vineyard crews, cellarteams, and winemakers. Their passion and precision mirrors STRAUSS’ own approach to creating high-quality products—it’s not about being the biggest, but about striving to be the best.

A FAMILY BUSINESS

This partnership celebrates more than just the craft behind world-class wines. It’s also a celebration of family. In the same way STRAUSS has been manufacturing premium workwear for three generations, winemaking across Paso Robles is still largely a family tradition. Together, we’re rooted in the same values, trust, and community as we work to shape the future.

BUILT TO
WEATHER THE VINES

Cold mornings. Long days on rough, muddy ground in the sweltering heat. Working in the vineyards is dirty and demanding. STRAUSS workwear is the perfect pairing. Our gear is built with technical, performance fabrics and smart, functional details that can withstand the rugged conditions in the vines, keeping you safe, protected, and comfortable—no matter the weather. That way, you can prune and harvest without worrying about your clothing.

PASO WINE FEST

As a proud presenting sponsor of Paso Wine Fest, STRAUSS is right where it belongs: in action. During the multi-day celebration, the event crews and Paso Robles team will be outfitted in our gear, putting it to the ultimate test. The highlight of the event occurs on Saturday, May 16, 2026 which is the Grand Tasting, featuring over 100 wineries, great food, craft spirits, and a host of special surprises from our team at the STRAUSS Stage.