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Family Owned Since 1948 Family Owned Since 1948

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Branches of a cotton plant with fluffy white cotton bolls against a clear blue sky. The cotton bolls are fully bloomed and ready for harvest, creating a dense, textured appearance across the scene.

U.S. COTTON TRUST PROTOCOL MEMBERSHIP

STRAUSS is a member of the U.S. Cotton Trust Protocol, reinforcing its commitment to responsible sourcing and transparent supply chains in the workwear sector.

Close-up of a cotton boll on the plant, showing fluffy white fibers emerging from a brown, open capsule, with green foliage blurred in the background.

Founded in 2020, the U.S. Cotton Trust Protocol is a voluntary sustainability and traceability platform that drives measureable improvements in land use, soil health, water use, greenhouse gases, energy use, and fiber quality.

A man in work gloves and boots stands next to a cotton field, holding a coiled hose. A piece of green farm equipment is visible on the left, under a clear blue sky.

TRACEABILITY & SUSTAINABILITY

Through the Trust Protocol’s traceability platform, STRAUSS can closely monitor the path of U.S. cotton in its products, supporting a sustainability strategy that covers the entire value chain.

A family of three walks on a grassy hillside, smiling. The child pulls a red wagon with firewood. Mountains and a lake are visible in the background under a clear blue sky.

“As a family-owned business, we’re committed to doing our part to ensure a more sustainable future. U.S.-grown cotton plays an important role in our products for the American market, and by joining the U.S. Cotton Trust Protocol, we hope to contribute to a system that values transparency, encourages sustainable farming practices, and supports fair conditions for farmers.”

– Henning Strauss, CEO